Corporates That Care
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Six reasons and more why your business should partner with Grant Angel Wishes and Travel® in Cause-Related marketing.
- Cause-related marketing can directly enhance sponsor sales and brand.
- Cause-related marketing is respected and accepted business practice.
- Cause-rleated marketing can heighten customer loyalty.
- Cause-related marketing can boost a company’s public image and helps distinguish it from the competition. I would add that it can also give corporate PR officers a new story to tell.
- Cause-related marketing can help build employee morale and loyalty.
- Cause-related marketing can improve employee productivity, skills and teamwork
In addition, you company participation help’s raise much needed funds to grant wishes and make awards to those who need it the most.
We can tailor a company wide fundraising event that will compel your employees to a new level of paying it forward, all while boosting company loyalty and dedication because your employees will know they work for a giving entity.
More Cause-Releate Marketing Facts
2010
Consumer Expect Marketing with Purpose Globally – Eighty-six percent of consumers around the world believe that business needs to place at least equal weight on societal interests as on business interests. 2010 Edelman goodpurpose
Marketing Experts Agree - Two-thirds of brands now engage in cause marketing (up from 58% in 2009) and 97% of marketing executives believe it is a valid business strategy. 2010 PRWeek/Barkely PR Cause Survey
Communication is Key – 90% of consumers want companies to tell them the ways they are supporting causes. Nearly two-thirds (61%) don’t think companies are giving them enough details about their efforts, including the amounts donated and the length of the promotions. 2010 Cone Cause Evolution Study
African Americans and Hispanics Respond to CM – One-third of African American and Hispanic consumers report that they almost always choose brands that support causes they believe in, compared to just one in five Non-Hispanic Whites. Yankelovich MONITOR Multicultural Study 2010
2009
Consumers Punish Companies with Bad Reputations: 72% of US consumers say they have avoided purchasing products from companies whose practices they disagree with. 2009 BBMG Conscious Consumer Report
People Seek Authentic Corporate Commitment - Globally 66% of people believe it’s no longer enough for corporations to merely give money away, but that they must integrate good causes into their day-to-day business. 2009 Edelman goodpurpose Consumer Study
Consumers Believe Companies Can Make a Difference – 60% of US consumers say businesses are in the best position to impact social issues, as opposed to government (14%). 2009 Waggener Edstrom Worldwide Consumer Research
Marketers Are Sticking With It - 61% of CMOs say they plan to maintain their level of cause commitment in spite of the recession. 2009 PRWeek/Barkley Cause Survey
2008
Cause Marketing Increases Sales – Behavioral research demonstrated a 28 to 78% increase in actual purchase within the toothpaste and shampoo categories. 2008 Cone/Duke University Behavioral Cause Study
Cause Increasingly Creates Differentiation - 79% of Americans say they would be likely to switch from one brand to another, when price and quality are about equal, if the other brand is associated with a good cause (compared to 66% in 1993). 2008 Cone Cause Evolution Study
People are Cause Conscious in Many Aspects of Life – 89% of Americans state it is very/somewhat important to know about the values of companies they come in contact with – whether through buying products, working for them or living in a community in which they operate. The 2008 MS&L Global Values Study
Cause Marketing Forum.com
Contact Us for more information on how your company can make a nationwide impact.
